Author: Stefan Reinhardt

Last Tuesday a client sent me a screenshot of her recipe blog’s search result. Under the blue link sat a photograph of her lemon tart, a 4.8-star rating from 312 reviews, and a “35 mins” cook time. She hadn’t touched the page’s design in months. The only change we’d shipped was forty lines of JSON-LD…

A href attribute pointing to a casino site, buried in the footer of a UK plumber’s homepage. That’s what I found last month while auditing a client’s link profile. The plumber had no idea it existed. His competitor had 47 of them, all quietly passing authority through a private blog network running since 2019. Six…

A 2.1-second delay in Largest Contentful Paint cost an e-commerce client £47,000 in monthly revenue. We found it on a Tuesday. By Friday, a single unoptimized hero image and a render-blocking font had been fixed, and the metric dropped to 1.3 seconds. The recovery took eleven days to show in Search Console. That gap between…

Search Console shows a page stuck at a 1.2% CTR while it ranks in position four. The title is clean. The content answers the query. The backlinks are solid. Then you open the SERP and see the culprit: a meta description that reads like a legal disclaimer. That single line of text, roughly 155 characters,…

A client once published 40 blog posts in six weeks. Traffic dropped 18%. Not a typo. The content was well-written, keyword-targeted, and formatted for featured snippets. It still tanked — every post answered the same question a competitor had already answered better, and Google’s 2026 ranking systems spotted the redundancy in the entity graph before…

A plumber in Manchester loses a £4,200 emergency call because his Google Business Profile still lists a closed-down address from 2021. That one stale data point pushed him out of the local pack for “emergency plumber near me,” and the customer called the next listing. I’ve audited over 200 local businesses in the last decade.…

Last Tuesday a client sent me a screenshot of their rankings: position 4 on Monday, position 11 on Wednesday, position 3 by Friday. Same page. Same content. No edits. They wanted an explanation. I gave them the honest one — Google never published a single ranking formula. What exists instead is a stack of systems:…

Last Tuesday I audited a site with 1,400 referring domains. Six weeks later it had lost 60% of its organic traffic. The links looked fine in Ahrefs. Anchor text was clean. The problem was structural — 900 of those domains came from one paid network, and Google’s March 2026 spam update caught the footprint. Link…

A title tag reading “Home | Company Name | Best Services | Call Now” shows up on roughly six out of ten sites I audit. The other four fail differently: pages that look fine to a human but hand Google almost nothing — no H1, thin body copy, images saved as IMG_4471.jpg. On-page SEO closes…

Last Tuesday a client sent me a screenshot of a keyword gap report with 4,300 rows. She’d spent three evenings scrolling it. She had ranked for exactly nothing. Her problem wasn’t effort. It was that nobody had told her keyword research starts with a decision about who you’re trying to reach, not with a spreadsheet…