Category: Technical SEO

Google News rejected three of my client’s sites last year. Same publisher, same editorial team, same content quality. Two got approved within a week. The third sat in limbo for 47 days before a rejection email that explained nothing. The difference came down to four technical signals most publishers never check — and fixing them…

Most local businesses have schema markup on their site right now. Fewer than half of those implementations actually do what the owner thinks they do. I’ve audited hundreds of LocalBusiness markup blocks over the past decade, and the same pattern keeps surfacing: someone pasted a snippet from a blog post in 2019, never validated it,…

Your desktop rankings look healthy. Your mobile traffic tells a different story. Google crawls the majority of pages on the web with a smartphone user agent, and that switch flipped years ago. If your mobile experience lags, desktop success means very little. I’ve audited hundreds of sites where the mobile template was an afterthought —…

Your XML sitemap is probably broken right now. You just don’t know it. I’ve audited over 200 sites in the past decade, and roughly six in ten carry at least one critical sitemap error that silently throttles crawl efficiency. A sitemap isn’t glamorous. It won’t win you a design award. But it remains one of…

You just migrated a thousand URLs, retired a product line, or merged three blog categories into one. Now Google is crawling a graveyard of 404s, and your rankings are bleeding. Redirects fix this. But most site owners deploy them wrong — or ignore them until traffic tanks. I’ve audited redirect maps for over 200 businesses.…

Most sites lose rankings to competitors with worse content. The difference? URL architecture. After auditing 200+ sites, I can tell you the pattern is brutal: messy URLs bleed crawl budget, dilute link equity, and create duplicate nightmares that Google eventually punishes. Clean URL structures fix this quietly — no plugin install, no content rewrite. Just…

Your Lighthouse score says 34. Your bounce rate says 71%. Those two numbers are connected more tightly than most site owners realize. Every 100 milliseconds of added load time chips away at conversion. Meanwhile, Google has spent years turning speed into a first-class ranking signal rather than a tiebreaker. The frustrating part? Most speed problems…

Most sites leak crawl budget like a burst pipe. You see it in Search Console — pages discovered but never crawled, orphan URLs sitting invisible, a wall of “Crawled – currently not indexed” that never clears. A technical SEO crawl finds the leaks before Google does. Not a keyword tool. Not a content audit. A…

You publish a product page. Then you push the same description live under a slightly different URL for a landing page. A year later, a scraper copies your blog post verbatim and outranks you for it. Google now sees three versions of your content, and none of them is clearly the original. Sound familiar? You…

Google reads your pages. It doesn’t always understand them. That gap between reading and understanding is where schema markup lives — and it quietly decides whether your content shows up as a rich result or gets flattened into a plain blue link. I’ve watched clients jump from position eight to a featured snippet without touching…